People often talk about SEO black hat. What does this mean?
Simply, it is wrong way of using search engine optimization sites. In general we call "SEO cheating."
For example, the mass message to increase your blog’s external connection. This is a typical behavior of the black hat. This method increases the impact of external links to other sites of interest. Affect the search engine site rankings reasonable and fair. Search engine will stop this behavior. Therefore, this behavior is called "black hat."
What is the white hat?
Using SEO thinking, rational optimization of websites, improve the user experience, rational and other sites Internet. In this way can improve the search engine rankings.
What is the "Sandbox"?
The new site just a few months on the line is difficult to have a good position, not even ranked. This phenomenon is what we call: "Sandbox"
A new website, has done a very good SEO Optimization: rich content, a large number of high-quality external links, site structure, user experience friendly and so on. But just a few months on the line, Google is almost not find it in the rankings.
Google’s Sandbox in general will continue for 6 months. Within 6 months the new station should be constantly improved SEO. Sandbox later, the general is a good ranking.
John Bell (1)