If you are creating or selling digital products, this article would be very important to you – top 5 reasons why people refund products.

A digital product listed on Clickbank normally gets a refund rate range of 5 to 15% in any form of online product that is sold. In some cases the refund rate can get as high as 90%! So do not be fooled by big Gurus that have sold lots of products but their refund rates sometimes can be rather high.

1. Unable To Download Product

Yep the No.1 reason in most cases that most people who refund their products is because they did not manage to get their product. So try to ensure to make the download process as fool proof as possible.
Most often the problem lies with some non-IT savvy people who forgot to click on the receipt invoice after their purchase to proceed to get their downloads (when it’s clearly written there “Click here to proceed”! )

2. They Want A Free Copy Or To Steal Your Product

Yes this is another shocking reason why people refund is because they just simply purchase and within the next 2 hours they would ask for a refund immediately just to get a free copy it’s sad to see this but time and time again I see this happens.

Some even went to the extreme thinking they are really smart and sent me a complaint email stating they made a purchase and did not get their download but after I checked my invoices I realized they did not even purchase in the first place! (simply put they lie that they made a purchase).
Lesson learnt here is always to request for a receipt number from Clickbank before you give the download details (, there are always people out there who simply lie ).

3. They Are Not Free To See Your Product

I am not sure how true this is, but the no.3 reason for asking for a refund is they said they got into some accident or simply they are not free to look at the product (pretty strange reason huh imagine you bought a book at MPH and 2 weeks later you felt you are not free to read it you ask a for refund.

4. They Did Not Get What They Wanted To Learn About

In some cases, after they have read the sales copy and find out what they bought was information they have already learn before and felt the money spend was not well worth paying as it’s just duplicate content for those experienced marketers.

5. Product Is Not Of Good Quality

So far, for myself I have no complaints on the quality of my products so far (because I am not selling anything so far ), but this is also another possible reason why people may refund because simply put if your product is not of good quality people will not be happy about it and will request for a refund.

Well, if you are selling digital products online, you’d better consider these tips. hope you have a wonderful time of selling !

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