Hi, Thanks for following my mini course “It Is Time To Start Making Money Blogging Online”, this is day five: Making Your Blog Sticky and Creating a Community.
To make your website "sticky" means to use techniques to ensure your readers come back day after day! Sticky website’s make more money so in this email I share with you how to make your website sticky and add value to your blog to drive the price up.
1. Adding Value To Your Blog
Creating a profitable blog isn’t just about making more money while you sleep then from your day job but to also create an asset you can one day sell. Perhaps you want to retire one day and go on a trip around the world, buy a villa in the south of France or you just want to feel financially safe. When you sell a website you can sell it usually for 12 months revenue so if you are making $200 a month, you can then sell it for $2400. On some occasions the site can sell for a lot more, I have seen blog’s sell for more than $10 million with monthly earnings around $10,000.
When you read my eCourse you should "Have the end in mind and make sure every day you are working towards it" – you need to be thinking from day one who you want to sell your website to years down the road. For example if you are starting a tech review blog then you may consider selling it to Microsoft one day.
The best type of competition is your own and so once you have mastered one successful blog you may want to consider launching another blog related to your first.
One thing which I am a huge believer in, is reinvesting your money into your projects. So many blogger’s earn thousands of dollars from their blog’s and never put anything back into it. It comes to a point where your blog can’t improve much further without you investing some of your money.
So in the future when you sell your blog, you may want to consider reinvesting your money into a even better blog. I often think when company’s invest millions into website’s because they want a piece of the pie, what if they invested it into their own website. With the Internet, business is totally difference. Its hard not to be successful and so when you invest money, if you don’t get a return then its not a bad investment, you just got scammed.
2. Adding a Forum to Your Blog
Adding a forum to your blog can be a great way to make your website sticky and to add value to your blog. Usually by adding a forum you can double your revenue and by doing that you double the value of your site. A few other benefits include:
- Readers Write The Content
- Readers Reply To Questions
- Possibility Of Charging for Membership
- Building a Community helps you Build a Larger Readership
Wordpress has launched a blog plugin that allows you to add a forum to your blog. The benefits are, customizations aren’t required because its built straight into your blog, its FREE and installing is easy. The software is called bbPress and can be downloaded here.
3. Making Your Blog Sticky
The whole idea of making your blog sticky is to make them take action and participate in your blog and to keep returning, below are the techniques you should use.
a) Get Readers To Subscribe
The best way to get your readers to keep coming back every day is by telling them to. RSS feeds are created to do this for you. The best place to include a RSS sign up is at the top of your sidebar, also offer a email sign up here using Feedburner email. You can see I have done this on Craft Money Tree.
The next place I found a lot of people where looking was directly after a blog post, this is somewhere you may want to also include a advert or related blog posts. While we are on the subject of subscriptions, sign up for our RSS feed.
b) Reply To All Comments and Emails
If you have time, please try to reply them all, this is very important to building your blog readership.
c) Post Frequent Blog Posts
Post daily and you will be much more likely to be successful. Don’t need to talk too much.
d) Social Proof
Social proof is really important, everyone wants to know if the website they are reading is dead or not. One thing you can do to show its an active website is by showing your RSS readers, you can do this by going to your feedburner account and click publicize and then you can add a stat counter to show how many RSS readers you have. But don’t show it when you have little readers.
e) Auto Responder Series
Trust me, an auto responder will help you a lot. If you are familiar with Yaro Starak, you will know how important an auto responder is. You could get your reader to your blog immediately and you could also make a lot a lot money from it! Basically, this is a email marketing, get to know what email marketing really is, please read Internet Cash Crash Mini Course Chapter Six – Email Marketing.
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